Program Overview

Applications Are CLOSEd

The Showcase Atlanta Digital Marketing Grant is a growth initiative designed to help small businesses within the City of Atlanta scale revenue through strategic digital advertising. This program is specifically designed for customer-facing businesses that rely on in-person traffic and local consumer engagement. Priority will be given to retail, food and beverage, personal services, wellness, and other businesses where digital advertising can directly increase walk-in customers, appointments, or local sales.

This program will award selected Atlanta-based businesses, specifically within the 1.5-mile radius of Mercedes-Benz Stadium, with grants to be used exclusively for Google Ads. The goal is to help local businesses increase visibility, generate qualified leads, drive sales, and expand their customer base within and beyond the city.

This is not a general marketing grant.

It is a structured, performance-driven digital growth program designed for businesses that are ready to convert increased online traffic into measurable revenue.

Selected businesses will receive access to Google Ads funding, onboarding guidance, and campaign performance tracking to ensure funds are deployed strategically and responsibly.

Eligibility Requirements

To qualify for the Showcase Atlanta Digital Marketing Grant, businesses must:

  • Be independently owned and operated (no national chains or franchises)

  • Be physically located and actively operating within the City of Atlanta

  • Hold a valid City of Atlanta business license (or be in process at time of application)

  • Be in good standing with the Georgia Secretary of State (if registered entity)

  • Have an active product or service currently available for sale

  • Have a live website or landing page

  • Agree to use grant funds exclusively for Google Ads advertising

  • Agree to participate in onboarding, reporting, and performance tracking

The following businesses are not eligible:

  • Home-Based Businesses

  • National chains or franchise locations

  • Businesses operating outside the City of Atlanta

  • Businesses not currently active or operational

  • Political organizations or campaign entities

  • Adult entertainment businesses

  • Firearms or weapons dealers

  • Gambling or betting businesses

  • Multi-level marketing (MLM) organizations

  • Businesses engaged in illegal activity

  • Businesses with outstanding compliance violations with the City of Atlanta

  • E-commerce only businesses

Grant Ready Checklist

Paid advertising drives traffic — but your website converts visitors into customers.

Before applying, confirm:

☐ Is my website live and working on mobile devices?

☐ Does it clearly explain what I sell within the first few seconds?

☐ Is pricing or service information easy to find?

☐ Is there a clear call-to-action (Buy Now, Book Now, Call, Schedule, etc.)?

☐ Is my checkout, booking, or inquiry form fully functional?

☐ Is my contact information visible and correct?

☐ Are my business address and operating hours current and accurate on my website?

Applications CLOSE March 27 @ 11:59 pm