SAVE THE DATE! Seats are limited. Registration link coming soon.
As Atlanta prepares for increased tourism and large-scale events, many small businesses look for ways to capitalize on the moment through apparel, merchandise, and creative marketing.
But where is the line between opportunity and infringement?
Join Showcase Atlanta for an important and practical conversation with Trademark Attorney Dayna Thomas, designed to help entrepreneurs understand the real legal risks around trademarks, copyrights, and intellectual property.
This session is specifically designed for retailers, apparel brands, vendors, artists, and creative entrepreneurs who want to grow their business while protecting themselves from costly legal mistakes.
During this interactive discussion, we will explore real-world scenarios such as:
Using phrases like “World Cup” or team names on merchandise
Selling apparel featuring player names, likenesses, or team imagery
Creating marketing materials using AI-generated images of public figures
Producing event-inspired merchandise without official licensing
Why some kiosks and websites appear to sell similar products
What trademark and copyright infringement actually looks like
The financial and legal consequences small businesses can face
How entrepreneurs can legally and responsibly participate in large event markets
This will be a small, focused panel discussion designed to allow meaningful conversation and audience questions — not a lecture.
Our goal is simple:
Help small business owners protect their businesses while still capturing opportunity.