⚽ WHAT’S THE PLAY?
The 2026 FIFA World Cup is coming—and the question isn’t if opportunity exists, but how your business positions itself now

Join us for WHAT’S THE PLAY?: A 2026 World Cup Opportunity Gathering, a strategic session focused on moving from vision to execution.

This forum is built to help you answer:
• How can my business engage during the World Cup—and what’s available now?
• How can I leverage this moment for regional and global business beyond 2026?
• How do I ensure my business stands out for procurement, vending, and international opportunities?

🗓 Wednesday, Feb. 4, 2026
🕙 10:00 AM – 12:00 PM
📍 504 Fair Street SW, Atlanta, GA

Hear from ecosystem leaders—including RICE President & CEO James “Jay” Bailey, Invest Atlanta, and more—on how businesses can activate, stand out, and leverage World Cup momentum beyond 2026.