ATL

For Residents · Businesses · Neighborhoods

Your City.
Your Moment.
Your Move.

Showcase Atlanta makes sure this moment works for you — whether you have a ticket or not, whether you're a business owner or a neighbor, whether you're downtown or in your own community.

Get Involved — It's Free Find Events Near You

You can participate if you...

Live in Atlanta — find out what's happening in your neighborhood and how to celebrate close to home.

Own a small business — get visible, get prepared, and connect to real opportunity.

Are looking for work — FIFA 2026 is creating jobs in hospitality, events, transport and more.

Don't have a ticket — dozens of free events, watch parties, and activations across the city.

The world will spend ~$1,070 per person in Atlanta. Let's make sure that money flows through our neighborhoods.

Find Your Path In

How to Get Involved

Whether you're a resident, a business owner, or a community organizer — there's a clear path for you.

Get plain-language updates about what's happening in your area — event dates, road closures, free programming, and how major events may affect your daily life.

Find Free Events Near You

Watch parties, community festivals, cultural activations, and neighborhood celebrations are happening across Atlanta. No ticket required.

See All Events

Host Your Own Watch Party

You don't need permission or a venue budget to gather your community. Showcase Atlanta has resources to help neighbors host informal watch parties or block events.

Get Resources

Stay Informed, Not Surprised

Know what's coming before it arrives — traffic patterns, transit changes, road closures, and neighborhood impacts — with enough time to plan ahead.

Know What's Coming

Showcase Atlanta's free Vendor Directory connects local businesses with visitors, procurement teams, and event organizers. Free. Takes minutes.

Attend a Business Readiness Workshop

Free workshops cover: extended hours, staffing, international payments, multilingual signage, and how to market to global visitors. Businesses that prepared outperformed those that didn't.

Find a Workshop

Apply for Pop-Up Opportunities

Marketplace and pop-up vending opportunities are available for Atlanta-based businesses during the tournament. FIFA foot traffic concentrates in predictable corridors — be there.

Apply Now

Connect to Grants and Capital

Showcase Atlanta connects businesses to small business grants and capital access programs tied to event preparation. Start early — limited slots, real deadlines.

Explore Funding

Attend the Workforce Expo

Connect directly with employers hiring for FIFA 2026 and citywide events. Free and open to all. Bring your resume — employers are actively recruiting for hospitality, transport, events, and more.

See Expo Dates

Sign up for direct updates about jobs tied to FIFA 2026 and other major events. Hundreds of positions across hospitality, food service, transportation, event staffing, retail, and security.

Get Job Alerts

Join a Workforce Training Program

Free training programs are available ahead of the tournament through Showcase Atlanta's partners. Build hospitality and service skills with credentials employers recognize.

Find Training

Explore Supply Chain Opportunities

FIFA creates procurement opportunities beyond event-day staffing — food suppliers, equipment vendors, cleaning and logistics companies. If you run a business in these areas, there's a pathway for you.

Explore Procurement

Host a Community Watch Party

Community organizations, churches, and neighborhood associations are invited to organize FIFA watch parties. Showcase Atlanta can provide resources, promotion support, and local business connections.

Partner With Us

Organize a Cultural Activation

Does your community have a cultural story to tell? Music, food, art, dance, history. Showcase Atlanta supports neighborhood-led programming that elevates Atlanta's identity to a global audience.

Pitch Your Idea

Become an Information Hub

Serve as a trusted information point for your community — sharing Showcase Atlanta updates, event listings, and resources in the languages and formats that work for your people.

Become a Hub

Connect Members to Opportunity

Share our business registration, workforce expo, and event info with your members. The earlier Atlanta residents engage, the better positioned they are when the tournament begins.

Get Shareable Resources

For Small Businesses

Your FIFA Prep Checklist

History shows the businesses that prepared for previous World Cups significantly outperformed those that didn't. Click each box as you complete it.

Get Visible

Get Ready

Win the Visit

After the Game

No Ticket? No Problem.

40 Days of Free Atlanta

FIFA 2026 isn't just 8 match days. It's a 40-day global residency in Atlanta. Here's how to experience it without ever needing a stadium ticket.

📺

Neighborhood Watch Parties

Local bars, community centers, parks, and open spaces across every Atlanta neighborhood. Watch with your community, close to home.

All neighborhoods · All budgets

⚽

FIFA Fan Festival

The official FIFA Fan Festival at Centennial Olympic Park runs 20+ days — live entertainment, cultural activations, food, and big-screen match viewing. Free to enter.

Downtown · Free entry

🎨

Cultural Activations

Art installations, live music, street performances, community markets, and neighborhood festivals across the city throughout the tournament.

Citywide · Free programming

🌿

The BeltLine & Parks

The 22-mile BeltLine trail and Atlanta's parks become the city's living room during FIFA. Pop-ups, performances, and gatherings along the trail — no ticket, no charge.

All neighborhoods · Always free

Common Questions

You Asked,
We Answered.

Yes. All resources, sign-ups, workshops, vendor registration, and community events are completely free. No fees to join, register, or attend anything.

Absolutely not. The FIFA Fan Festival is free to enter. Neighborhood watch parties, cultural activations, BeltLine events, and community celebrations are all free and happening citywide throughout the tournament.

Start by registering in the free Vendor Directory. Then attend one of our free Small Business Readiness Workshops. The most important thing is to start now — visitors are making plans months in advance.

No. Showcase Atlanta creates access, visibility, and preparedness — we connect people to real opportunities, but can't guarantee outcomes. Getting registered and engaged early significantly improves your chances.

Sign up at showcaseatlanta.com to receive neighborhood-specific updates about road closures, parking changes, and transit impacts — with enough notice to plan ahead.

FIFA is the biggest immediate moment, but Showcase Atlanta serves Atlanta across multiple major events — including Super Bowl 2028 and beyond. Preparation and connections built now benefit the city for years.

Start Here