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From The Mayor

Economic Impact

The Plan

Showcase Ambassadors

Showcase Leadership

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Get Involved!

Youth Entrepreneurship Accelerator

Marketing Grant

-SMALL BUSINESS-

Share

Upcoming Events

-VENDOR DIRECTORY-

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Upcoming Events

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What Showcase Atlanta Provides

Every grant awardee receives:

→ Large outdoor LED screen

→ Professional PA sound system

→ A Showcase Atlanta Community Events liaison

→ Co-promotion across Showcase Atlanta and city channels

Your activation grant covers: security, local vendors, food, cultural programming, music, marketing, site setup, ADA accommodations, and cleanup.

Portable restrooms are the responsibility of the awardee.

Who Can Apply

This grant is open to community-based organizations, neighborhood associations, Neighborhood Planning Units (NPUs), nonprofits, faith communities, and civic groups based in the City of Atlanta.

To be eligible, your organization must:

· Be a registered community-based organization, neighborhood association, NPU, nonprofit, faith community or civic group

· Hold a valid City of Atlanta business license or be registered with the Georgia Secretary of State

· Be based within the City of Atlanta

· Be able to receive payment via invoice (no individual awardees)

· Have a confirmed event lead and point of contact

· Have a venue confirmed or in progress at time of application

· Plan a free, public event during the FIFA World Cup (June–July 2026)

· Include at least one Atlanta-based small business or vendor at your event

· Display Showcase Atlanta branding at the event

Not eligible: Individual promoters, event production companies, or businesses applying without a community organization partner.

Grant Details

Activation grants range from $5,000 to $10,000 based on expected attendance and zone priority.

Events may be 1 to 3 days in length and must screen at least one FIFA World Cup match. Events must be free and open to the public — no admission fee, no purchase required to attend.

Up to 10 grants will be awarded. At least one grant will be awarded per city zone if a qualified application is received.

Key Dates

April 13, 2026 — Applications open

April 25, 2026 — Application deadline (11:59 PM)

May 4, 2026 — Awardees announced

June–July 2026 — Community engagement events during the FIFA World Cup

City Zones

Showcase Atlanta is committed to funding events across all six city zones. Priority zones receive additional scoring consideration.

Priority Zones

Zone 1 (Northwest): Ashview Heights, Collier Heights, Grove Park, Hunter Hills, Vine City, Washington Park, West Lake

Zone 3 (Southeast): Adair Park, Capitol View, Chosewood Park, Joyland, Lakewood Heights, Mechanicsville, Peoplestown, Pittsburgh, Polar Rock, South Atlanta, Summerhill, Sylvan Hills

Zone 5 (Downtown/Midtown): Castleberry Hill, Centennial Place, Georgia Tech, Home Park, Old Fourth Ward, Piedmont Park, SoNo

Zone 6 (East): East Atlanta, Candler Park, Cabbagetown, Edgewood, Inman Park, Kirkwood, Lake Claire, Morningside, Old Fourth Ward, Reynoldstown, Virginia-Highland (Restricted to City of Atlanta limits only.)

Standard Zones

Zone 2 (Buckhead/Northeast)
Buckhead Village, Brookhaven, Garden Hills, Lenox, Lindbergh/Morosgo, North Buckhead, Peachtree Heights, Peachtree Hills, Pine Hills, West Midtown

Zone 4 (Southwest)
Adamsville, Ben Hill, Camp Creek Marketplace, Cascade, Greenbriar, Oakland City, Princeton Lakes, Venetian Hills, West End

Don't see your neighborhood? If your community is within Atlanta city limits, apply and note your location, we'll be in touch.

Frequently Asked Questions

Do I need to be a 501(c)3 to apply?

No. Neighborhood associations, NPUs, civic clubs, and faith communities are all eligible. You do need a valid City of Atlanta business license or Georgia Secretary of State registration, and you must be able to receive payment via invoice.

Can a business apply?

Businesses may not apply on their own. If your business wants to anchor an event, you must formally partner with a neighborhood association, NPU, or community organization, who must serve as the applicant of record.

What does Showcase Atlanta provide?

Every awardee receives an outdoor LED screen and professional sound system, coordinated and delivered by Showcase Atlanta. Your grant covers everything else.

How long can the event be?

Events can be 1 to 3 days in length. All events must screen at least one FIFA World Cup match and must be free and open to the public throughout.

Can I apply for more than one event?

You may submit one application per organization. If you are planning a multi-day event, describe the full scope in your application.

How does payment work?

50% is paid directly to your organization upon signing your grant agreement — no invoice required. This is startup capital so you can plan without out-of-pocket risk. The remaining 50% is paid after your event, upon submission of a brief impact report and vendor receipts.

What is the grant used for?

Security, local food and merchandise vendors, cultural and musical programming, event marketing, site setup, ADA accommodations, and cleanup. Grant funds cannot be used for alcohol.

When will I hear back?

All applicants will be notified by May 4, 2026. Questions? Email Connect@showcaseatlanta.com

Ready to bring the World Cup to your neighborhood?

Applications close April 25, 2026 at 11:59 PM.

Questions? Email connect@showcaseatlanta.com

[BUTTON: Apply Now → FORM LINK]

Community Collaborators

At Showcase Atlanta, we believe in the power of collaboration to uplift our city. As Mayor Andre Dickens says, “We believe in drawing circles, not lines.” The organizations and businesses featured below are among many across our region aligned with this shared vision for a vibrant, thriving Atlanta, working together to enhance the quality of life for all.

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