FIFA World Cup 2026 | Showcase Atlanta
Showcase Atlanta

The World Is Coming
to Our City

Atlanta hosts eight FIFA World Cup 2026™ matches, including a semifinal. Whether you have a ticket or not, this is your celebration too.

First Match June 15, 2026
Semifinal July 15, 2026
8 Matches at Atlanta Stadium
8Matches in ATL
1Semifinal
16Days of Fan Fest
75KStadium Seats
FreeFan Fest Entry

Match Schedule

Five group stage matches, a Round of 32, a Round of 16, and a Semifinal, all at Atlanta Stadium (Mercedes-Benz Stadium).

Group Stage · Match 1
Spain vs Cape Verde
Mon, June 15 · 12:00 PM ET
Tickets & Info →
Group Stage · Match 2
S. Africa vs Playoff Winner*
Thu, June 18 · 12:00 PM ET
Tickets & Info →
Group Stage · Match 3
Spain vs Saudi Arabia
Sun, June 21 · 12:00 PM ET
Tickets & Info →
Group Stage · Match 4
Morocco vs Haiti
Wed, June 24 · 6:00 PM ET
Tickets & Info →
Group Stage · Match 5
TBD vs Uzbekistan*
Sat, June 27 · 7:30 PM ET
Tickets & Info →
Round of 32
TBD vs TBD
Wed, July 1 · 12:00 PM ET
Tickets & Info →
Round of 16
TBD vs TBD
Tue, July 7 · 12:00 PM ET
Tickets & Info →
★ Semifinal
TBD vs TBD
Wed, July 15 · 3:00 PM ET
Tickets & Info →

* Final opponents TBD based on playoff results. All times ET. Subject to change.

Full schedule at AtlantaFWC26.com →

No Ticket? No Problem.

FIFA Fan Festival™ at Centennial Olympic Park

The official Fan Festival is free and open to everyone, 16 days of matches on a 40 foot screen, live concerts, Atlanta food vendors, and cultural programming in the heart of downtown.

June 12 to July 15, 2026

Centennial Olympic Park · Downtown Atlanta · 10 min walk from Atlanta Stadium

Free entry tickets available at AtlantaFWC26.com. Upgraded experiences also available for a fee.

Also: WatchFest 26 in Decatur

Decatur Square hosts 34 days of outdoor screenings, live concerts, and indoor watch spots at local breweries and restaurants. Just 7 MARTA stops from the stadium. More info →

Main Stage
Live concerts + 40 foot screen showing every match and tournament highlights
The Playground
Activations and games geared toward younger fans and families
The Pitch
Community stage, live podcasts, and AR/VR soccer experiences
Georgia Street
Atlanta food vendors and regional artists, the best of our city

Centennial Olympic Park hosted the world for the 1996 Olympics. Thirty years later, it hosts the world again. A full circle Atlanta moment.

The Clean Zone Explained

FIFA requires a protected perimeter around the stadium where unauthorized commercial activity is restricted. Here's what it means for residents, visitors, and businesses.

Clean Zone Map

Interactive map coming soon. FIFA is finalizing boundaries ahead of June 2026.

Check AtlantaFWC26.com
Stadium perimeter (restricted zone)
FIFA Fan Festival (Centennial Olympic Park)
Standard business zone (normal rules apply)
A Clean Zone is a designated area around the stadium where FIFA restricts unauthorized commercial activity during match days and the day before. This protects FIFA's official sponsors. For most existing businesses inside the zone, it's business as usual, the restrictions mainly apply to new promotions, pop ups, and street vending specifically tied to the World Cup.
Yes. If you operate an existing business inside the Clean Zone, you can remain open and serve customers normally. What you cannot do is set up new temporary World Cup themed promotions, distribute branded materials, or operate a pop up specifically to capture match day traffic, without the appropriate permits or licenses from FIFA or the city.
Inside the Clean Zone, avoid: distributing World Cup themed promotional flyers or merchandise, unauthorized ticket sales or packages, new outdoor signage using FIFA trademarks, and street vending without a permit. FIFA and city enforcement teams actively patrol these areas during match windows.
FIFA typically defines Clean Zones within approximately 2km of the stadium and official venues. The exact perimeter for Atlanta will be set by local ordinance. Watch for official communications from AtlantaFWC26.com and the City of Atlanta as the tournament approaches.
This is the real opportunity. Old Fourth Ward, Castleberry Hill, East Atlanta Village, and neighborhoods along the Beltline are ideal for activations, viewing parties, and World Cup adjacent promotions that capture match day energy without restriction. The Atlanta Beltline has a business playbook specifically for this.

FIFA Trademark Guide

FIFA protects its brand aggressively, but there's a lot you can still do to market your business, celebrate the tournament, and benefit from the foot traffic. Here's the plain language guide.

✓ You CAN Do This
  • Use general soccer themes, flags, footballs, goal imagery, without FIFA logos or trademarks
  • Reference country names and matches ("Root for Spain!", "World Cup weekend specials")
  • Use generic terms: "the beautiful game," "soccer season," "the big match"
  • Show games on your TVs, standard commercial broadcast licenses typically cover this
  • Host a free viewing party (a paid event may require a FIFA public viewing license)
  • Celebrate Atlanta pride: "Atlanta's moment," "the world comes to our city"
  • Promote and activate in public spaces outside the Clean Zone
  • Partner with the Atlanta Beltline for official vendor and activation opportunities
✕ You CANNOT Do This
  • Use "FIFA," "FIFA World Cup," "World Cup 2026," or "FWC26" in paid advertising or on merchandise
  • Use any FIFA logos, the official trophy image, mascot, or tournament emblem
  • Imply official FIFA sponsorship or association without a license
  • Create merchandise (shirts, hats, bags) using FIFA's protected marks
  • Sell unauthorized World Cup tickets, hospitality packages, or tours
  • Distribute flyers or promotional items inside the Clean Zone on match days
  • Use the official FWC 2026 tournament typeface without a license
  • Mirror official FIFA sponsor advertising to imply a false association

Hosting a public viewing event? If you're charging admission, selling associated merchandise, or screening on an outdoor display, you may need a FIFA public viewing license. Contact the Atlanta World Cup Host Committee or visit FIFA.com for guidance. When in doubt, consult a local IP attorney, the Beltline Business Playbook also has detailed guidance.

Experience Atlanta

The World Cup is Atlanta's chance to show the world who we really are. These are the neighborhoods, corridors, and communities that make the city worth visiting, no ticket required.

Sweet Auburn
HistoryCultureMusic

The birthplace of the Civil Rights Movement. Home to Dr. King's birth site, Ebenezer Baptist Church, and a rising restaurant scene. This is Atlanta's soul.

Old Fourth Ward
FoodArtBeltline

Ponce City Market, the Beltline Eastside Trail, and murals around every corner. Atlanta's most walkable stretch for eating, drinking, and people watching.

Castleberry Hill
Art DistrictNear Stadium

Atlanta's original arts district, steps from the stadium. Galleries, murals, and local restaurants make this a must visit on match days.

The Beltline
TrailsMarketsVendors

22 miles of trails connecting Atlanta neighborhoods. Look for Beltline organized activations, pop up vendors, and watch parties throughout the tournament.

East Atlanta Village
Live MusicLocal Bars

Gritty, real, and deeply Atlanta. EAV's independent venues and bars will be buzzing with watch parties and live music all summer long.

Buford Hwy Corridor
International FoodAuthentic ATL

One of America's most diverse dining corridors. Nearly every nation playing in this World Cup has a restaurant here. The world, in one street.