Peach
Pitch
We built this. Together. The world's biggest stage came to our city — now we're bringing it to every neighborhood. Watch the FIFA World Cup Final together, then stay for the music.
Atlanta Didn't Just Host the World. We Showed It Who We Are.
Showcase Atlanta is Mayor Dickens' vision made real: ensuring that once-in-a-generation events like the FIFA World Cup happen with Atlanta, its people, its culture, its neighborhoods, and not just in it.
Peach Pitch is the culmination of that promise. No ticket to the match? No problem. Piedmont Park becomes our pitch. We'll watch the FIFA World Cup Final together on the big screen, surrounded by the food, music, and energy that make this city unlike anywhere else on earth.
Then when the final whistle blows, the music starts. Live performances that sound like Atlanta, because they are Atlanta.
All of Atlanta, One Park
Watch the Final
Giant screens. The World Cup Final. Surrounded by your city. If ever there was a match to watch together, this is it.
Live Music
When the final whistle blows, the stage lights up. Atlanta-rooted artists perform live as the sun sets on the park.
Local Food and Vendors
The real Atlanta flavor. Local restaurants, food trucks, makers, and artisans. Small businesses that are the soul of this city.
Community First
Every neighborhood. Every background. This event is designed so everyone can participate, regardless of whether they have a match ticket.
World Stage Energy
Atlanta brought the world here. Fans from dozens of countries will celebrate in our park. Come see what we built.
Full Festival Experience
Activities, art, culture, and celebration spread across the park. This isn't just a watch party. It's a festival.
Built Here. By Us.
This city has always been a place where culture is created, movements are born, and the world pays attention. Peach Pitch is a celebration of what Atlanta has always been and what we proved we could do.
Day of Show
This isn't just a watch party. This is Atlanta showing the world what we're made of.
Bring Your Business to the World Stage
Peach Pitch is a platform for the city and for the people who make it run. We want Atlanta's small businesses, food vendors, artisans, nonprofits, and community organizations front and center when the world is watching.
Vendor placement is managed through our partner One Music Fest. Apply below, and if you're already part of the Showcase Atlanta Vendor Directory, you're ahead of the line.
Already in the Directory?
If your business is listed in the Showcase Atlanta Vendor Directory, you have priority consideration for Peach Pitch activation. You're already part of the family. We just need to confirm your spot.
Check your directory status →Vendor Application
Food trucks, restaurants, makers, retail. Bring your brand to one of Atlanta's biggest days. Space is limited and goes to Atlanta-based businesses first.
- Open to all Atlanta-area small businesses
- Food trucks, pop-ups, and retail vendors welcome
- Priority given to Showcase ATL directory members
- Placement managed by One Music Fest
Nonprofit Application
Community organizations are the backbone of this city. Bring your mission to the park and connect with thousands of Atlanta residents during the world's most-watched event.
- Open to registered nonprofits and community organizations
- Engage directly with Atlanta families and neighbors
- Table space and activation opportunities available
- Aligned with Showcase Atlanta's community mission
Free. Open to Everyone.
Reserve Your Spot
Piedmont Park, July 19. The World Cup Final on the big screen, live music, local vendors — all of Atlanta in one place. Free to attend, register to stay in the loop.
Register Now — It's Free